[Rushtalk] Amanda Head: NFL donation proposal a foolish political stunt
cwsiv at juno.com
Thu Dec 28 11:43:22 MST 2017
Amanda Head: NFL donation proposal a foolish political stunt
Host of The Hollywood Conservative reacts to the league's plan to donate
millions to African-American causes.
The NFL, beleaguered by player protests during playing of the national
anthem that have angered many fans and lowered TV ratings for its games,
has doubled down on liberal politics.
As you’ve probably heard by now, the league proposed last week to join
players in donating nearly $100 million to what ESPN called “causes
important to African-American communities.”
But in reality, the proposal is nothing more than a political stunt
designed to score brownie points with the mainstream media – from ESPN
and Sports Illustrated, to the New York Times.
The NFL wants to partner with the Players Coalition, which represents
players “protesting social injustices and racism,” along with a pair of
liberal nonprofits – the United Negro College Fund (UNCF) and Dream
According to ESPN: “The NFL hopes this effort will effectively end the
peaceful-yet-controversial movement that former San Francisco
49ers quarterback Colin Kaepernick started when he refused to stand for
the national anthem last season.”
Don’t be fooled. The NFL’s donation isn’t about “social causes”
or “racial equality.” It’s about America’s favorite football
league caving to left-wing activists.
Both the UNCF and Dream Corps, which have been critical of President
Trump, would each receive $25 million under the NFL proposal. The
Players Coalition would get the rest of the money to make charitable
contributions to other organizations.
As soon as the news broke, ESPN praised the “donation to social justice
organizations” in the enduring “push for racial equality.” Sports
Illustrated claimed the plan would “address social justice issues” that
will “help in African-American communities.” The New York Times seized
on the proposal, saying it will “aid social causes.”
Don’t be fooled. The NFL’s donation isn’t about “social causes” or
“racial equality.” It’s about America’s favorite football league caving
to left-wing activists.
Just follow the money, which would ironically come from the NFL owners
who many liberals have vilified as “racist” for denying Kaepernick a job
he doesn’t deserve. Kaepernick has not been hired by another team this
season, after leaving the 49ers.
The UNCF has criticized President Trump’s education budget in recent
months. The Dream Corps is a nonprofit advocacy group founded by CNN
commentator Van Jones, who called President Trump’s election victory a
Dream Corps is essentially a promotional vehicle for Jones, featuring
his new book and other racially charged political commentary. One of the
group’s top issues is an “inclusive green economy” to “lift people out
of poverty” – because there’s nothing low-income Americans need more, of
course, than stricter environmental regulations.
Moreover, Dream Corps sponsored the anti-Trump “We Rise Tour” and
provides catchy posters for its ongoing “Anti-Fascist War.” One reads:
“Real Men Rep the F-Word #Feminist.” Another proclaims: “No Ban. No
Wall. Sanctuary for All.”
You get the picture. Instead of bringing Americans together around a
national pastime, the NFL is standing with multimillionaire anthem
kneelers and funding the anti-Trump resistance movement. Some way to
market to President Trump’s 63 million supporters!
The NFL would be better off appeasing its loyal fans than liberal
activists. All three of the league’s Thanksgiving games saw double-digit
drops in viewership from the previous year. Meanwhile, NFL merchandise
sales have fallen by 20 percent in recent years. People are changing the
channel and their shopping habits.
The same goes for ESPN, which has inundated Americans with
pro-Kaepernick and anti-Trump coverage for months. The network recently
laid off 150 more employees, bringing the total number of 2017 layoffs
to 250 workers.
Memo to the sports industry: Stick to sports – or face extinction.
Amanda Head is host of The Hollywood Conservative.
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