[Rushtalk] Consumer group attacks 'woke' MLB and Ticketmaster in seven-figure ad buy

Carl Spitzer {C Juno} cwsiv at juno.com
Sun Jul 18 07:51:22 MDT 2021




Consumer group attacks 'woke' MLB and Ticketmaster in seven-figure ad
buy

by Zachary Halaschak, Economics Reporter | 
 | July 08, 2021 02:04 PM 

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Consumers’ Research has launched its second phase of a major campaign
targeting corporations that it claims are putting politics ahead of
customers. 

The conservative consumer group, which launched its Consumers First
Initiative in May targeting American Airlines, Nike, and Coca-Cola, now
has its sights set on Major League Baseball and Ticketmaster. Its
campaign against the two companies features a seven-figure ad buy that
will run nationally and in the local markets where both businesses are
headquartered. 

The first ad attacks MLB Commissioner Robert Manfred over the league’s
decision to move its All-Star Game out of Atlanta in protest of
Republican-backed voting legislation. The ad, titled “Losing Record,”
accuses Manfred of “parroting dishonest, partisan talking points” about
the Georgia law. 

“Why is he making baseball political anyway? Because of his terrible
record — viewership way down, ticket prices way up,” the narrator says.
The ad also accuses MLB of making “sketchy deals” in China and points
out that some lawmakers want to end MLB’s antitrust immunity. 

INVESTORS FRET AS CORPORATE ACTIVISM OVERTAKES SHAREHOLDER
PRIORITIZATION 

Democrats and liberal activist groups pushed hard for corporations to
take a stand against the Georgia law, which changes some voting
scheduling procedures, limits the number of absentee ballot drop box
locations, and requires photo IDs in order to vote absentee by mail. 

“MLB decided to play politics instead of ball, moving the All-Star Game
from Atlanta and parroting dishonest and partisan talking points,
resulting in millions of dollars lost for many hardworking Americans,”
said Will Hild, the executive director of Consumers’ Research. 

The other ad blasts ticket sales and distribution company Ticketmaster
and its parent company Live Nation Entertainment, which was one of the
hundreds of businesses and people that signed on to a statement about
voting rights, vowing “to oppose any discriminatory legislation or
measures that restrict or prevent any eligible voter from having an
equal and fair opportunity to cast a ballot.” 

The ad accuses Ticketmaster of hurting consumers with various fees and
points out that the company ended up paying a $10 million criminal fine
to resolve charges that it hacked into the computer systems of a
competitor. 

“Ticketmaster’s parent company is going woke. They want you to forget
about the ridiculous service and convenience fees they charge that
nearly double ticket prices,” the narrator in the ad reads.
“Ticketmaster got caught hacking their competitor to keep customers from
getting lower prices.” 

It also tears into Live Nation CEO Michael Rapino for laying off workers
at the company “in droves” while earning millions of dollars himself.
The ad additionally calls Ticketmaster one of the most-hated companies
in the United States. 

“Instead of cozying up to woke politicians on issues they do not
understand, they should focus on serving customers better and competing
in the market without committing felonies,” Hild said. 

Hild had previously told the Washington Examiner that Consumers’
Research decided to embark on the ad blitz because his group has a
91-year history of standing up for consumers and that it saw that
“increasingly, businesses were cozying up to woke politicians” as a
cover and distraction for failures in their own companies. 

CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER 

The Washington Examiner contacted MLB and Ticketmaster for comment about
the latest spate of attack ads but didn’t immediately receive responses.

https://www.washingtonexaminer.com/news/consumers-research-attack-ads-woke-mlb-ticketmaster?fbclid=IwAR0AFVRMPQWn5RenwIHg3B6MgrGZ-_-ccP8XUhKmBssVQ4KGNsaNTEfKKw4&utm_source=JangoMail&utm_medium=Email&utm_campaign=The+Long+and+Short+of+It+%28342510696%29&utm_content=





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